Rejuvenation Nation: Why Our Latest Bet Is Already Paying Off

We’re thrilled to officially back Rejuvenation, a functional beverage brand that doesn’t just fit our thesis—it defines it.

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Sep 15, 2025

At DVRGNT Ventures, we believe in backing the people and products that shift culture—and deliver returns while doing it. That’s why we’re thrilled to announce our investment in Rejuvenation, a functional beverage brand that doesn’t just fit our thesis—it practically wrote it.

This isn’t your typical consumer packaged goods play. Rejuvenation is helmed by a founder we've worked closely with for nearly two years. In that time, we’ve watched her shed bad business habits, adopt smart financial systems, and build a company—and product—that’s genuinely obsessed over by consumers and culture-makers alike.

The original Rejuvenation beverage has been a quiet storm: regularly selling out on shelves and online, with loyalists who evangelize after just one sip. But now? The game just leveled up.

Enter: The Okra Water.

This new product isn’t just trend-forward—it’s damn delicious. Based on our internal tests (yes, we drank a lot of it), we noticed real effects—brighter skin, more hydration, and a wellness glow-up that actually felt like something. Others have echoed the same. And it’s not just anecdotal—the numbers are matching the hype.

Even before final packaging hit, Whole Foods and Sprouts placed pre-orders totaling over 20,000 units—simply from the taste test. Let’s be real: that kind of traction is rare.

Consider too the cultural resonance: when Jennifer Hudson’s team tried the product, they didn’t just like it—they made it part of their daily routine. From there, conversations about partnership started flowing naturally. That kind of organic pull is exactly what we look for: cultural energy that money can’t manufacture.

And the best part? The economics work. With strong unit margins on both the flagship product and the new okra line, we’re already seeing a clear path to meaningful monthly revenue and expanding profitability as supply chain efficiencies scale.

From the Founder

“We’re thrilled to partner with DVRGNT Ventures and continue building momentum for Rejuvenation. This is more than just an investment, it’s an opportunity to create impact in the beauty and wellness space while expanding access to clean, functional beverages. We’re excited for what’s ahead.” - Anna Cobb

Why This Deal Exemplifies Our Thesis

At DVRGNT, our thesis is simple: back exceptional founders, pair them with systems that unlock their best selves, and focus on products that people don’t just buy—they evangelize. Rejuvenation checks every box.

Founder Fit: A coachable, resilient operator we’ve had the privilege to mentor for two years.
Product-Market Love: Sellouts, repeat buyers, and a product that actually delivers results.
Cultural Heat: Social media virality, celebrity buy-in, and on-trend innovation.
Unit Economics: Attractive margins with a path to scale.

The Bigger Picture

Rejuvenation was born out of both personal experience and a belief that the beverage industry needed something new: clean, functional products that connect beauty and wellness in an authentic way.

What started as an idea has grown into a movement, and this partnership is another step forward in proving that there’s space for innovation rooted in culture and science. We’re not just launching drinks; we’re building a new category that helps people feel good, look good, and know exactly what’s in their beverages.

This deal represents more than growth for Rejuvenation—it’s an opportunity to expand access, create jobs, and continue mentoring other founders who are breaking barriers in CPG. We’re excited to bring O’kra and the broader portfolio to more shelves and more communities nationwide.

We couldn’t be more excited to partner with Rejuvenation on this journey. The glow-up is real—and it’s only just beginning.

We’d love for you to join the conversation:

For Investors:

What products have you seen gain unexpected momentum because of their cultural cachet, maybe even through a surprising media alignment?